Syprou Kyprianou, 61 SK HOUSE 4003

Cases “Mall”

All Mall Retail
Focus Sales Flow
Tenant turnover audit, fraud analysis
A detailed analysis of the tenant’s sales and a sample purchase by a unique algorithm revealed 6,900,000 rubles hidden in a single quarter, which the tenant did not report to the shopping mall although its rental rate was based on turnover percentage.
Focus Sales Flow, Focus People Counting
Negotiating a discount for the tenant
A tenant’s sales and footfall analysis helped the shopping center discover the reason behind the tenant’s slumping figures and issue recommendations how to boost the traffic and impulse buying, having increased the turnover by 7%. A 35% discount was taken off the table.
Focus Wi-fi
Increasing effectiveness of outdoor advertising and online targeting
By collecting mac addresses of people who saw outdoor advertising, the shopping mall used online advertising to target people who saw advertising offline, having increased effectiveness of the advertising campaign. +124% of new visitors, +128% of returning visitors.
Focus People Counting, Focus Sales Flow
Tenant discount negotiations
A tenant’s sales and footfall analysis helped the shopping mall discover that the reason for slumping sales was with a store. A developer denied a 40% rental discount with reason but retained the tenant.
Focus Sales Flow
Increasing tenant’s sales by improving its product range
A chain developer analyzed sales of two chain stores and identified popular products unavailable at a store with low revenue. A solution increased the tenant’s revenue by 20% and the income of the shopping center by 5.3 mn rubles per year.