Syprou Kyprianou, 61 SK HOUSE 4003


Increasing effectiveness of outdoor advertising and online targeting


Outdoor advertisement effectiveness decreased.


Wi-Fi routers were mounted on outdoor billboards advertising the shopping mall. The technology measured the numbers of people passing by the billboards within a month. The data was compared to the visitors’ data of the shopping mall. We analyzed how many customers who saw outdoor advertising then came to the mall.


  • +28% uplift of those who saw ads, compared with those who traveled the same roads at the same time
  • +124% of new visitors, +128% of returning visitors



Focus Wi-Fi
Visitor tracking based on Shopster
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