People counting with over 98% accuracy
We use 3D video counters from the world’s leading manufacturers
• Xovis
• Vivotek
• Hikvision
• Countmax
Focus People
Counting
New approach to people counting
- Adults/children
- Passing by
- Traffic
- People in area
- Dwell time in zone
- Staff exclusion
People counting will allow you to:
- Evaluate footfall over time
- Determine “dead” and “troubled” areas in the shopping center, “successful” and “troubled” stores in the retail chain
- Plan and evaluate marketing events performance
- Calculate the conversion rate
- Create a staff motivation system based on the conversion rate (retail chain)
- Adjust staff schedule based on footfall data
- Build a pool of tenants efficiently (shopping center)
All necessary functions in an easy-to-use interface
• Averaging periods and object for accurate marketing events performance evaluation
• A simple filtration system for rapid outlet performance evaluation
• Creating an unlimited number of different groups for comparison
• A multifunctional spreadsheet to compare anything that takes a long time to analyze in Excel or BI
Footfall data recovery in case of loss
A unique analytical algorithm designed to recover footfall data You can see incident statuses in the web interface and receive incident reports on a monthly basis.
Personal account with differentiation of user rights
Provide access to store managers with the right to analyze data only from their stores
Continuous control of visitor data accuracy
Three-tier control:
• People counter availability
• Traffic data availability
• Traffic data accuracy
Personal account with the user access rights differentiated
Import data on sales and number of checks for automatic conversion calculations
Over 150 satisfied customers We are trusted by companies from all over the world
New employee motivation system
A new motivation system targeted at the number of buyers rather than sales volume alone can be implemented. Once the new employee motivation system is launched, the conversion rate of the retail chain increases at least
by 0.5%.
One of our clients with 40 retail stores calculated sales increase by $1,320,000 per year after the launch of a new employee motivation system.
Accurate breakdown of the marketing budget
Suppose that the marketing budget is 12,000,000 rubles per year. 4 of 12 marketing initiatives held within a year, with the intention to increase the number of visitors, did not return any additional footfall. The Focus People Counting System evaluates the instant effect of marketing events, which allows reduction of unsuccessful initiatives and a chance to increase successful ones. In this case, the marketing budget savings might total $65,000 per year.
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Make management decisions on a real-time basis Increase revenue with Focus system
