Four products underpinned by a single technology
Thanks to the Shopster software, a Wi-Fi router can be operated in four modes:
• Wi-Fi monitoring mode
• Hotspot mode
• iBeacon mode
• iBeacon monitoring mode
Focus Wi-Fi
Analytics
Visitor tracking based on Shopster
- Frequency
- Dwell time
- Engagement
- Cross-visits
- Entry rate
- Social profile
With Focus Wi-Fi Analytics you will be able to
- Analyze in-store customer behavior by tracking smartphone signals without Wi-Fi connection
- Complement your analytics with visitors’ social media profiles by enabling Wi-Fi Hotspot authorization via social media
- Extend online ad targeting to offline shoppers
- Set up and analyze personalized communications with visitors by means of SMS, push notifications and context ads
- Track employee movement using iBeacons
- Set up indoor navigation in your mobile app (for shopping malls)
Gauge effectiveness of your ad campaigns
• Digital advertising
• Outdoor advertising
• Offline advertising
The system integrates with communications and media platforms
• Yandex
• Mytarget
• MaximaTelecom
Gain revolutionary insights into offline visitor data
Automated technology makes field surveys obsolete.
Analyze audience intersection with other locations
An extensive infrastructure enables you to:
• Segment MAC address data by areas of interest
•Analyze intersections with other locations to drive cross-retailer promotions.
Bring online and offline together
A combination of MAC address and Cookies unleashes a number of marketing opportunities such as:
• Personalized online targeting
• Online advertisement effectiveness assessment
• Prospective audience profiling
• Analysis of audience response to ads
More than 150 satisfied customers We are trusted by companies from all over the world.
Schedule a Demo Increase revenue with Focus system
